The Haberdashers’ Aske’s Boys’ School asked Orchid to refresh their brand across all of their marketing collateral. We began with the prospectus which used large format “Eureka!” images and copy that emphasised the individual journey of each boy through the school and into successful adulthood.
We produced a series of prospectus films that reflected the school’s ethos – “Nurturing Excellence” – by using graphic matches to move between different areas of school life. We developed a library of video content with staff and student talking head interviews.
The refreshed branding was applied across the school including a campus-wide signage system, Tube and train stations advertising, homework diaries and termly calendars, and internal publications.